DESIGN & USAGE

CONENT TYPEFACE

Standard University content typeface also helps to enhance the University’s brand identity and should be used consistently across the University. To help ensure that all of our visual communications are consistent, the University selects a group of preferred typefaces for various types of materials and one default typeface.

The following regulations apply to the usage of HKUST brand.

STANDARD UNIVERSITY CONTENT TYPEFACE

ENGLISH: Muli

Muli is a minimalist Sans Serif.
It is designed mainly for use as content text font.

Muli has been designed to be used freely on both online and offline materials.

Chinese:

黑體 ( 蘋果儷黑體 / 微軟正黑體 )

You are strongly recommended to embed fonts in the file to ensure no distortion of the fonts when they are displayed.

Download the Muli font family

Muli should be considered first for all content.

If it is not available, Arial may be used.