SUBSIDIARIES AND COLLABORATIVE CAMPUS(ES)

Subsidiaries and collaborative campus(es) of the University are not allowed to use the University’s Titles and Names or any other HKUST Marks without a written licence agreement.

Those licensed to use HKUST Marks must follow the requirements set out in these guidelines. HKUST(GZ) was granted a licence by HKUST to use the HKUST(GZ) name and HKUST’s trademarks for HKUST(GZ)’s university operation under a Name and Marks Licence Agreement (“Licence”).

HKUST(GZ)’s use of the same is subject to the terms and conditions set out in the Licence, including the requirements set out in these guidelines. Certain HKUST(GZ) specific examples are provided in this section.

UNIVERSITY'S TITLES AND NAMES

University branding should be led in a unified manner and managed by a single lead, refers to the Clear Water Bay (CWB while the name of HKUST, in general) campus of HKUST, under “the “Unified HKUST, complementary campuses” principle, it can also be used as an umbrella term in referring to both the CWB and the Guangzhou (GZ) campus. In cases where the title, name or logo of HKUST shall be used or featured for the promotion of HKUST(GZ), this Brand Guidelines must be strictly followed or you may consult GECO (CWB) if necessary.

FULL NAME

The Hong Kong University of
Science and Technology (Guangzhou)

香港科技大學(廣州)

Always use the full name when it appears for the first time in any communication.

Abbreviations can be used afterwards. “The” is a part of the name, and it is capitalized. The full name can appear again anytime on a needed basis even within the same communication.

ABBREVIATED NAMES

HKUST(GZ)

香港科大(廣州) / 港科大(廣州)

No spacing in between the alphabets “HKUST(GZ)”. “The” is not required in front of HKUST(GZ).

“港科大(廣州)” should only be used in written correspondence and text communications, not in the University logotype.

INCORRECT “THKUST(GZ)”

These are not the appropriate abbreviations in any written and/or official spoken form of communication. It is important to use the name in a cohesive manner.

COMBINATION LOGO

HKUST(GZ) combination logo in different languages (bilingual, English, Simplified or Traditional Chinese), alignments (left or center), format (standard or abbreviated) and colors can be downloaded from this guidelines.

Please follow the same guidelines of the University combination logo aforementioned regarding the requirements of clear space, minimum size and exception of logo and logotype. Please refer to the details here.

DOWNLOAD

Download the combination logo files

JOINT PROGRAM, EVENT, WEBSITE, COMMUNICATION MATERIALS

For joint program, event, website, communication materials etc. by both HKUST and HKUST(GZ), please see examples as shown below for logo placement. The two logos should be in the same size, height and format with the hosting unit of the program, event, etc. be placed on the left.

For videos produced by both HKUST and HKUST(GZ), the University Emblem should be displayed in the top right corner at all times. The standard combination logos (static or animated) of HKUST and HKUST(GZ) should be shown at the end of the video. Please download the template at the bottom of this page for use.

EXAMPLES

Publication

Website

Video

CONSTITUENT UNITS’ LOGOS

For Constituent Unit’s logo showing both Hub and Thrust Area with Thrust Area as the main content:

Constituent Unit’s logo designs made with the University’s combination logo and/or The Red Bird Sundial are substantially associated with the University and therefore should comply with the Brand Guidelines. Exceptional cases shall be considered when the logo is a partnership logo. Please consult GECO regarding uncertainties about logo design.

CONTENT TYPEFACE

HKUST(GZ) should follow the same requirements of HKUST regarding the use of standard University content typeface indicated in section 5 of these guidelines.