USAGE
The Red Bird Sundial was created to convey specific meaning and messages. Regardless of the size and material, any replication of The Red Bird Sundial should follow stringent measurements in all dimensions to retain the spirit and essence of this brand icon from any angle.
There is no restriction on the size for 3-D replicas of The Red Bird Sundial, provided that all proportions can be maintained and truly represented without any distortion.
The Red Bird Sundial should also be presented in its entirety with no alterations or the intrusion of any other external objects. This rule applies to all versions of the Red Bird Sundial. Otherwise, the production of the altered 3-D replicas should be reviewed by Global Engagement & Communications Office (GECO) and approved by the Vice-President for Institutional Advancement to ensure it will not adversely affect the image of The Red Bird Sundial.
COLOR
To obtain an ideal balance between consistency and flexibility in applications, The Red Bird Sundial should only be in a specific red color or the original material color.
The red color specification is indicated as here.
(for illustration purposes only)
PROHIBITED USE OF THE RED BIRD SUNDIAL LOGO/SCULPTURE
DO NOT...
Present The Red Bird Sundial in wrong proportion
![](https://brand.hkust.edu.hk/sites/brand.prod01.ust.hk/files/2023-07/files/images/The-Red-Bird-Sundial-Prohibited-01.png)
Integrate the Red Bird Sundial with other objects, unless they are animated objects remain in close proximity to the Red Bird Sundial without directly impacting or changing its shape
![](https://brand.hkust.edu.hk/sites/brand.prod01.ust.hk/files/2023-07/files/images/The-Red-Bird-Sundial-Prohibited-02.png)
Feature the Red Bird Sundial in any solid color tones other than the designated red color specified on the previous page
![](https://brand.hkust.edu.hk/sites/brand.prod01.ust.hk/files/2023-07/files/images/The-Red-Bird-Sundial-Prohibited-03.png)