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Our Brand
Principle
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How Do We Communicate?
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University Combination Logo
HKUST
Standard University Combination Logo
Abbreviated University Combination Logo
University Logotype
Logo Clear Space
Logo Minimum Size
University Emblem
Prohibited Use
Clear Space
Minimum Size
Prohibited Use
Affiliate Logos
Constituent Unit’s Logos
Introduction
Standard Typeface
Partnership Logos
Subsidiaries and Collaborative Campus(es)
University's Titles and Names
Combination Logo
Constituent Unit’s Logos
Typeface
The Red Bird Sundial
The Red Bird Sundial Logo
Usage
Color
The Red Bird Sundial Sculpture
Usage
Color
Prohibited Use
Design & Usage
Typeface
Color Palette
University Combination Logo Colors
Accent Colors
Colors to be Avoided
Video
University Video
Photography
Style Indication
Presenting Brand DNA
Technical Guidelines
Image
Image Usage
Not Recommended Style
University Souvenirs
Digital Materials
Advertising – Online
Website
Email Signature
Mass Event Email Template
PowerPoint
Mobile Applications (App)
Printed Materials
Communication Template
Envelope
Letterhead
Name Card
University Flag
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Our Brand
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How Do We Communicate?
Brand Expression
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Style Guide
University Combination Logo
HKUST
Standard University Combination Logo
Abbreviated University Combination Logo
University Logotype
Logo Clear Space
Logo Minimum Size
University Emblem
Prohibited Use
Clear Space
Minimum Size
Prohibited Use
Affiliate Logos
Constituent Unit’s Logos
Introduction
Standard Typeface
Partnership Logos
Subsidiaries and Collaborative Campus(es)
University's Titles and Names
Combination Logo
Constituent Unit’s Logos
Typeface
The Red Bird Sundial
The Red Bird Sundial Logo
Usage
Color
The Red Bird Sundial Sculpture
Usage
Color
Prohibited Use
Design & Usage
Typeface
Color Palette
University Combination Logo Colors
Accent Colors
Colors to be Avoided
Video
University Video
Photography
Style Indication
Presenting Brand DNA
Technical Guidelines
Image
Image Usage
Not Recommended Style
University Souvenirs
Digital Materials
Advertising – Online
Website
Email Signature
Mass Event Email Template
PowerPoint
Mobile Applications (App)
Printed Materials
Communication Template
Envelope
Letterhead
Name Card
University Flag
Advertising – Print
Event Backdrop & Banner
Paper Stock