COMMUNICATION TEMPLATE
UNIVERSITY COMBINATION LOGO
The University combination logo should always be placed on the LEFT side, either on top or bottom, portrait or landscape scale.
MARGIN
NO LESS than the height of the University combination logo ( x ) on each side. This applies to all communication materials.
COLOR BAR
The top & bottom margin of the color bar should cover the University combination logo with clear space on scale.
Information on the color bar should always be on the RIGHT side and align with the top part of the University combination logo.
ENVELOPE
All envelope production should go through Media Technology & Publishing Center (MTPC).
UNIVERSITY COMBINATION LOGO
The University combination logo is positioned to the top left of the letterhead, allowing sufficient space from the top and right-hand edges of the envelope. Follow the University combination logo usage.
TYPEFACE
Follow the typeface guidelines specified in Standard University Content Typeface.
FORMAT
The format for envelope is landscape.
PAPER SOURCE
Impact PT100, 100gsm by Polytrade Paper.
LETTERHEAD
All letterhead paper production should go through Media Technology & Publishing Center (MTPC).
UNIVERSITY COMBINATION LOGO
The University combination logo is positioned to the top left of the letterhead, allowing sufficient space from the top and right-hand edges of envelope. Follow the University combination logo usage.
TYPEFACE
Follow the typeface guidelines specified in Standard University Content Typeface.
FORMAT
The format for letterhead paper is portrait, standard A4.
PAPER SOURCE
Impact PT080, 80gsm by Polytrade Paper.
NAME CARD
HKUST bilingual name card is for individual to share contact of the University. Personal information will only be included subject to request and upon approval by respective Deans, or VPs. Official ordering of name card can be done through the online Work Request System of Media Technology & Publishing Center (MTPC). Official photo* and QR code can be added on name card as optional items upon request.
FSC paper or 100% recycled paper would be used. Recycled paper logo would be displayed accordingly.
* Official photo for staff can be taken through MTPC’s free portrait service at the beginning of each semester. Non-official photo may not be accepted for name card printing.
UNIVERSITY FLAG
FABRIC
Nylon or polyester
PANTONE COLOR
Pantone 295
SIZE
Routine flag raising : 144 cm x 96 cm
Special occasion* flag raising : 192 cm x 128 cm
* including the HKSAR Establishment Day and National Day
FABRIC PRINTING
For fabric printing, it is suggested using PANTONE or PANTONE for fabric (if applicable).
ADVERTISING – PRINT
CENTRAL IDEA
Key messages should always be straight-forward and placed in an eye-catching location.
IMAGE OR ILLUSTRATIONS
Always follow the photography recommendations in Visual Elements.
HEADLINE
The headline should be minimal and take up only 20% of the image. A maximum of 4 lines can be used.
Headlines should be short, concise and engaging, to inspire the reader to find out more.
UNIVERSITY COMBINATION LOGO
The University combination logo placement and usage should follow the Brand Guidelines. It must always be placed on the left hand side and take up around 10% of the image.
EVENT BACKDROP
CENTRAL IDEA
Key information / illustrations should be positioned at eye level.
IMAGE OR ILLUSTRATION
When designing the backdrop or pull-up banner, consider using colors from the standard University color palette first. We recommend using a solid background so that the main message can stand out.
TITLE
The title must be clear and readable, concise and powerful, and the text should be as large as possible.
UNIVERSITY COMBINATION LOGO
The University combination logo placement should follow the Brand Guidelines. We recommend placing it in the upper left corner or in the center.
PAPER STOCK
RECOMMENDED
To be environmentally friendly, we recommend WOODFREE paper with FSCTM certification as our main paper stock.
FSCTM-certified paper is typically composed of virgin tree fibers, but it can be just as eco-friendly as recycled paper. The paper should be a good quality, 100% recycled paper with excellent whiteness which is suitable for both digital and litho printing.
All promotional materials should be printed on the recycled paper offset, unless circumstances dictate otherwise.
