CONSTITUENT UNIT'S LOGOS

The development of new marks (including logos) by Constituent Units, partnership, subsidiaries and collaborative campus(es) of HKUST shall comply with the respective Policy & Guidelines on the Use of the University’s Titles, Names and Logos of HKUST and HKUST(GZ).

Constituent Units of HKUST are more specifically defined in the said respective Policy & Guidelines, but in general refer to Schools/Hubs, offices, laboratories, centers, institutes, PRC representative offices of the University and other official units established by the University, as the case may be.

To obtain approval for a newly created logo, constituent units are required to submit a formal request via the New Marks Application Form. A user tutorial video can be found here.

CONSTITUENT UNIT'S LOGOS

To maintain brand consistency among the University and University’s Constituent Units, the identity or name of the University should be featured as part of the design of the Constituent Units logo. They should follow the below guidelines and feature them in the corresponding language version.

The standard University combination logo should be placed on the left side while the graphic brand identity, logotype, and/or name of the Constituent Units should be placed on the right side and share the same spacing rules and language order as the standard University combination logo. The graphic brand identity, logotype, and/or name of the Constituent Units should not exceed the height of the University combination logo. Please see examples as shown for guidelines on the size, spacing, and minimum clear space.

EXAMPLE 1

For Constituent Units without graphic brand identity:

EXAMPLE 2

For Constituent Units with graphic brand identity:

(For reference only)

STANDARD TYPEFACE FOR CONSTITUENT UNIT'S LOGO

The Constituent Unit’s logo should follow the Standard University Combination Logo Typeface:

ENGLISH: Futura Medium

Traditional Chinese: 黑體

Simplified Chinese: 思源黑体 – 简体中文版

If a Constituent Unit’s logo consists of the full name or abbreviated name of the University, the typeface of the University name should be in Futura Medium for English, 黑體 for Traditional Chinese and 思源黑体 – 简体中文版 for Simplified Chinese.