PHOTOGRAPHY STYLE INDICATION
Our imagery should be shot with natural lighting, be real and capture the person’s personality.
Use photos that engage the viewer and are able to communicate the essence and emotional qualities of our brand.
The subject should be caught naturally. Capture them in action, enjoying themselves, smiling and interacting.
We have a multinational student body, so consider selecting diversity rich images.
PRESENTING OUR BRAND DNA THROUGH IMAGES
Use photography that shows students and the faculty actively engaged in academics and the pursuit of knowledge.
We have the best views of the city, and ample opportunity to create many vibrant and colorful photos.
Photography should allow the viewer to observe personal moments and individual achievements.
Use photography that shows our students, faculty, and staff commitment to social causes in our neighborhood and the world.
Our students come from all over the world, so the photos should demonstrate an international perspective.
TECHNICAL GUIDELINES
- Take high resolution photos — photos must be at a resolution of 300 dpi (2700 x 3600 pixels).
- Use one of the following formats: high resolution JPEG files (.jpg), TIFF files (.tiff) or RAW files (.dng).
- Take color photos and use 24-bit or higher color depth.
- Make sure the photograph can be cropped later with a wide view or a tight focus.