USAGE
When used, the logo is substantially associated with the University. You are advised to download the artwork from the link at the bottom of this page and not to recreate The Red Bird Sundial logo so that the positive image of the University can be maintained.
Using the provided logo without alteration is recommended. Otherwise, the usage of the altered logo should be reviewed by Global Engagement & Communications Office (GECO) and approved by the Vice-President for Institutional Advancement to ensure it will not adversely affect the image of The Red Bird Sundial.
The logo has a registered trademark for any application on any items for commercial purposes. Official approval from the University is required for commercial merchandising.
If you have any enquiries regarding The Red Bird Sundial, you are welcome to email brand@ust.hk for assistance and clarification.
COLOR
The red color of The Red Bird Sundial logo is specially picked to convey the vibrancy of the sculpture.
Please follow the color usage guidelines for all printing materials to uphold the image consistency of this iconic element of the University.
Pantone – Matching system (PMS) A numbered color system that printers and designers use to indicate color choice. For more information, please visit Pantone website.
Process colors – Cyan, Magenta, Yellow and Black inks (abbreviated as CMYK, with black symbolized as ”K”) used in the four-color offset printing process.
RGB – (Red, Green and Blue) The colors used in computer monitors.
Web safe colors – 216 colors that appear consistently, without breaking up and dithering, across web browsers and across computer platforms.