DESIGN & USAGE

IMAGE

Shooting angle, lighting, people’s action and expression are important to reflect the personality of the University.

The following regulations apply to the usage of HKUST brand in visual elements.

Image Usage

IMAGE CHOPPING

Crop the photos to highlight the subject you want your audience to focus on.

COLOR TONE

Photo-editing should always perform basic color corrections. Special filtering is not recommended.

CAMERA FOCUS

When taking a photograph of a group or scene, avoid capturing images that do not have a focus.