UNIVERSITY EMBLEM
The emblem of HKUST is in several ways symbolic of the institution. Lyrically it visualizes the golden head of wisdom over the open book of knowledge. Between the arms holding the book can be seen as a flask representing science. Alternatively, it is a transmission tower representing engineering and technology or communication and management. We can also see a sun radiating gold, that very traditional Chinese color, over an ocean glowing with the deep blue representative of Hong Kong. Supporting these emblems are the three Greek letters upsilon, psi, and tau, that is: transliterating as UST. The emblem entwines many meanings, as does the University itself.
PROHIBITED USE OF UNIVERSITY EMBLEM ELEMENTS
Every part of the University emblem has its meaning, and we should respect it in the same way we respect a person when we feature it. Hence the University emblem MUST be used in its entirety. It must NOT be featured in broken parts and/ or become part of another design elements. Do not crop, stretch, partially scale, shorten, abbreviate, or create acronyms out of the University emblem.
CLEAR SPACE
The University emblem should be used in its entirety with no alterations or additional elements added to it.
The University emblem should be displayed with the minimum clear space. No other elements should be placed within the space, so as to ensure the University emblem’s visibility. This rule applies to all versions of the University emblem.
MINIMUM SIZE
To make sure the University emblem is always clear and legible, there is a minimum size requirement.
The minimum size requirement is based on the height of the University emblem. When reproducing the University emblem in print, the minimum size of the symbol is 8mm.
For online use, the minimum size is 40 pixels at 72 dpi.
* The above logos are for reference only and are not full-scale replicas.