STANDARD UNIVERSITY COMBINATION LOGO
The standard University combination logo should be used in its entirety with no alterations or additional elements.
ENGLISH
A combination logo consists of logotype (e.g. texts) and logomark (e.g. image). This standard University combination logo should be used whenever possible on all English communications only, including University printed materials, presentations, websites, and University souvenirs.
MAIN
VARIATIONS
There are several versions of the standard University combination logo with different alignments to meet different design needs.
CHINESE
This standard University combination logo in Chinese (Traditional/ Simplified) should be used whenever possible on all Chinese (Traditional/ Simplified) communications only, depending on the target audience. These communications include University printed materials, presentations, websites, and University souvenirs.
MAIN
VARIATIONS
There is another version of the standard University combination logo with different alignment to meet different design needs.
BILINGUAL
This standard University combination logo should be used whenever possible on all bilingual communications only, including University printed materials, presentations, websites, and University souvenirs.
MAIN
VARIATIONS
There are several versions of the standard University combination logo with different alignments to meet different design needs.
ABBREVIATED UNIVERSITY COMBINATION LOGO
The abbreviated University combination logo should be used in its entirety with no alterations or additional elements.
Usage of the standard University combination logo should always be prioritized. However, if space constraints or other requirements need to be met, the abbreviated University combination logo will be an appropriate alternative.
BILINGUAL
This abbreviated University combination logo could be used on bilingual communications only, including University printed materials, presentations, websites, and University souvenirs.
MONOLINGUAL
This abbreviated University combination logo could only be used on either English or Chinese language communications respectively, including University printed materials, presentations, websites, and University souvenirs.
ENGLISH
CHINESE
TRADITIONAL / SIMPLIFIED CHINESE
UNIVERSITY LOGOTYPE
The "University Logotype" refers to the textual part of HKUST's logo that spells out the University's full or abbreviated name.
When creating logos for events or programs* that include the University’s full or abbreviated name, it is recommended to use the University Logotype without modifications or additions. The official University Logo Typefaces (Futura Medium for English;黑體 forTraditional Chinese;思源黑体for Simplified Chinese) must be adopted while the spacing between individual letters can be adjusted based on design concepts or constraints.
(For developing Constituent Units’ Logos and Partnership Logos, please refer to section 4.0.).
When using the University Logotype, it is recommended to choose from one of the following six colors. To ensure visibility, pair a light background with a dark University Logotype and vice versa.
*excluding academic programs
EXCEPTION
In exceptional cases where the text "HKUST" is used as a graphic design rather than a corporate identity, there are no restrictions on its presentation. Users may create the letters or words of "HKUST" in any font and style. However, it's important to note that such a designed graphic of "HKUST" cannot replace the official University Combination Logo in any form of communication.
The distinction lies in the purpose and context of the usage. If the intention is to create a unique graphic design element instead of a corporate identity, users have creative freedom in choosing fonts, styles, and arrangements. This can be suitable for artistic or decorative purposes, event-specific designs, souvenir designs, or informal communication.
When using such creative designs, it is advised to feature them with the official University Combination Logo or Abbreviated Logo to retain clear corporate identity representation.
CLEAR SPACE^
The standard University combination logo or logotype should be used in its entirety with no alterations or additional elements.
The standard University combination logo or logotype should be displayed with the minimum clear space. No other elements should be placed within the space, so as to ensure the standard University combination logo or logotype’s visibility. This rule applies to all versions of the University combination logo or logotype.
The above logos are for reference only and are not full-scale replicas.
^ If the University logotype is part of the Constituent Unit’s logo or partnership logo design, the requirement on clear space and the minimum size is not applicable.
MINIMUM SIZE
The standard University combination logo should be used in its entirety with no alterations or additional elements.
To make sure the standard University combination logo is always clear and legible, there is a minimum size requirement.
The minimum size requirement is based on the height of the standard University combination logo.
STANDARD UNIVERSITY COMBINATION LOGO - ENGLISH
The above logos are for reference only and are not full-scale replicas.
STANDARD UNIVERSITY COMBINATION LOGO - CHINESE
The above logos are for reference only and are not full-scale replicas.
STANDARD UNIVERSITY COMBINATION LOGO - BILINGUAL
The above logos are for reference only and are not full-scale replicas.
ABBREVIATED UNIVERSITY COMBINATION LOGO - BILINGUAL
The above logos are for reference only and are not full-scale replicas.
ABBREVIATED UNIVERSITY COMBINATION LOGO - MONOLINGUAL
The above logos are for reference only and are not full-scale replicas.
UNIVERSITY LOGOTYPE
The above logos are for reference only and are not full-scale replicas.