UNIVERSITY COMBINATION LOGO COLORS
When using the monochrome logo, choose from one of the following six colors only. Do not use any other colors.
DESKTOP PUBLISHING
For offset printing or silk-screen, it is suggested using either PANTONE or PROCESS COLORS (CMYK).
ELECTRONIC PRESENTATION
For PowerPoint presentation or digital prints, it is suggested using RGB colors.
ONLINE PUBLISHING
For web pages, it is suggested using web colors.
FABRIC PRINTING
For fabric printing, it is suggested using PANTONE or PANTONE for fabric (if applicable)
Pantone – Matching system (PMS) A numbered color system that printers and designers use to indicate color choice. For more information, please visit Pantone website.
Process colors – Cyan, Magenta, Yellow and Black inks (abbreviated as CMYK, with black symbolized as ”K”) used in the four-color offset printing process.
RGB – (Red, Green and Blue) The colors used in computer monitors.
Web safe colors – 216 colors that appear consistently, without breaking up and dithering, across web browsers and across computer platforms.
EMBLEM COLORS
The palette contains the core colors that should be used to match with the University emblem across all University communication channels.
SINGLE COLOR ON WHITE BACKGROUND
DARK COLOR ON LIGHT BACKGROUND
LIGHT COLOR ON DARK BACKGROUND
ACCENT COLORS
These accent colors are designed to work harmoniously with the University combination logo colors. They can be used in bars, panels, tabs, headings, subtitles, and graphs. Users are welcome to use any other color that is most desirable for any occasion except for the theme colors that are regularly used by other local universities. Users are recommended to avoid using these color combinations which are listed on the next page.
COLORS TO BE AVOIDED
It is recommendable to avoid using the following color tones which are currently used by other local universities as their theme colors.
