Brand STRATEGY UNIT

The Brand Strategy Unit at HKUST leads the development and coordination of the University's brand strategy, helping shape how HKUST is perceived through thoughtful communication. We contribute to materials such as corporate videos and brochures, and offer practical advice on communication content, online platforms, Visitor Information Center, and Souvenir Shop, ensuring HKUST’s identity and values are shared clearly and consistently both locally and internationally.

As stewards of the brand, we uphold the HKUST brand guidelines, fostering its evolution with consistency and integrity. Our goal is to ensure the brand resonates deeply with our audiences and stakeholders. To support this, we’ve established centralized systems for events, multimedia, news, and awards, promoting coherence and timely updates across the university ecosystem.

To empower faculty and staff in representing the HKUST brand, we’ve curated a collection of essential resources. This includes downloadable assets such as university logos, official fonts, and other commonly requested tools.

You may find relevant guidelines and downloadable brand materials here: